One Equity Partners, the owner of creative agency group MSQ, is among the parties which have sounded out Sir Martin Sorrell ...

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups! The rankings ...

Last week, WPP (LSE:WPP) reaffirmed its earnings guidance for 2025 and reported decreased earnings for the first half of the year, with sales falling to GBP 6,663 million from GBP 7,227 million and ...

Advertising researchers introduce new attention metrics to understand Gen Z behavior online, impacting ad effectiveness and ...

WPP Media was the star billing in an otherwise lackluster second quarter earnings presentation to investors this morning, ...

Mark Read, the outgoing chief executive of WPP, has said this year’s restructure of WPP Media, which has included dropping the Group M brand, “may have been disruptive, but it’s been necessary work”.

Over the past 20 years, the pace of digital advertising growth has far outpaced that of traditional media. Digital ad spending as a percentage of total ad spending has increased from 40% in 2016 to 70 ...

Burson reported a slight acceleration in like-for-like revenue decline in Q2, although there was positive news on new ...

WPP has slashed staff bonuses and halved its dividend, after a 5.8% slump in Q2 revenues, and said incoming chief executive Cindy Rose will review the company’s strategy.

The group reported pre-tax profits tumbling to £98 million for the six months to June 30, down from £338 million a year earlier.

WPP maintained its full-year target for a revenue less pass-through costs decline between 3% and 5%. Headline operating profit margin is still expected to decline in the range of 50 to 175 basis ...

Clients are spending less on advertising due to tariffs, WPP warned on Thursday, as it halved its interim dividend following ...