It’s official, ads are coming to WhatsApp. However, depending on how you use the popular messaging app, you may never see one ...

Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.

The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

After the tech giant announced it would begin to include ads in WhatsApp’s Updates tab, which is used by roughly 1.5 million ...

WhatsApp announced yesterday that it will now show ads from businesses through its Stories-like feature, months after adding ...

WhatsApp is rolling out new ad features including a subscription model that will allow channels to offer exclusive content ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

Meta Platforms Inc. will begin showing ads inside of its WhatsApp messaging service, opening a new potential revenue stream ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

The messaging service WhatsApp on Monday will begin to display ads for the first time as parent company Meta seeks to make ...

WhatsApp is rolling out ads on parts of the platform, but assures users that personal messages, calls and statuses will ...