It’s official, ads are coming to WhatsApp. However, depending on how you use the popular messaging app, you may never see one ...

Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.

The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

After the tech giant announced it would begin to include ads in WhatsApp’s Updates tab, which is used by roughly 1.5 million ...

WhatsApp announced yesterday that it will now show ads from businesses through its Stories-like feature, months after adding ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

WhatsApp is rolling out ads on parts of the platform, but assures users that personal messages, calls and statuses will ...

Experts say WhatsApp ads will boost access to Tier II & III audiences, with cautious optimism on ROI and privacy concerns; ...

WhatsApp Ads face no apparent legal pushback in terms of privacy norms, said industry experts while privacy advocates argued ...

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...

Meta, the tech giant led by Mark Zuckerberg, will usher in a new era for WhatsApp by introducing in-app advertisements for ...

For years, WhatsApp resisted the advertising model even as its parent company heavily monetised its other platforms like ...