Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than ...

The immense spending on Apple TV+ projects like "F1" is less about selling more iPhones to the public, and more about the art ...

To mark the occasion, Tim Cook and other executives sat down with Cynthia Littleton at Variety for a discussion not only of F1, but also Apple’s film and TV ambitions more broadly. Their ...

Apple Inc. (NASDAQ: AAPL) is doubling down on its entertainment business with a high-stakes movie, "F1," featuring the ...

Apple CEO Tim Cook says Apple TV+ isn't about selling more iPhones, pushing back on a common assumption about the streamer’s ...

Apple CEO Tim Cook and Brad Pitt surprised fans at the company's Fifth Avenue flagship store over the weekend to promote the ...

There aren't many ways the Apple TV 4K can be improved, but I can think of one neat upgrade for us home cinema specialists ...

Racing legend Lewis Hamilton, a producer on an upcoming movie starring Brad Pitt as a fictional Formula 1 driver, wanted the ...

Apple’s Worldwide Developers Conference (WWDC) has concluded, and it’s been an interesting year for Apple. While what we saw ...

At WWDC 2025, Apple changed how we interact with our devices with the introduction of a new user interface it calls Liquid ...

Apple TV+ introduces a new pay structure based on performance metrics, reshaping how talent is compensated in the streaming ...