When Samantha Eve posted a TikTok video comparing cheating boyfriends to math tests in 2019, she wasn’t planning to become a ...

Nick Pro represents a new breed of content creator—one who combines athletic prowess with creative flair and entrepreneurial ...

Google, Scale AI’s largest customer, plans to terminate its relationship with the data-labeling startup following Meta’s ...

Publicis Groupe has unveiled a two-part campaign at the Cannes Lions International Festival of Creativity today, demonstrating its growing influencer marketing capabilities. The campaign aims to show ...

The Cannes Lions International Festival of Creativity opened today with 26,900 submissions from 96 markets, highlighting ...

Emma Krebs has a message for the next generation dreaming of YouTube stardom: The real opportunity isn’t in front of the ...

When Ronit Cohn left her executive position at Interscope Records in 2011 to manage YouTube creators, her entertainment ...

Aidan Weiss launched his YouTube channel at age 15 from his bedroom with zero business plan. Eight years later, he oversees a ...

We have evolved past that first generation of YouTube talent,” declares Kevin Daigle, Chief Operating Officer at Lunar X and ...

The multi-billion-view creators dominating YouTube aren’t just getting lucky with their content—they’re applying principles ...

The creator economy has grown to a multi-billion-dollar industry, and yet revenue distribution remains heavily skewed toward ...

A new study published in Social Media + Society reveals that stylized TikTok video “edits” of politicians can significantly ...