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Career Development - Some 79% of senior B2B marketers say they have taken on new responsibilities in the last year, according to recent research.

B2B buyers' top challenges with vendors are slow or inefficient responses to questions, inconsistent pricing, and lack of transparency into inventory. See more findings from the research.

Marketers know the importance of heuristics marketing in targeting their customers. Examine how you can take advantage of heuristics in your marketing campaigns.

The median starting salary for a corporate chief marketing officer in the United States is expected to be $175,500 in 2023, according to recent research from Robert Half. The report was based on data ...

Market Research - Leading and misleading questions always yield questionable data, based on which you are highly likely to report findings that can misguide stakeholders. Moreover, decisions they make ...

Accounting and Marketing can sometimes seem like they're on opposing teams in a company, but as in most cases of alignment, their working together is ideal.

Firms spend 23 hours writing a request for proposal (RFP) response and involve 9 people in the process, on average, research finds. See more study findings.

Most of the marketing world's views about generative AI - what it can and can't do and the ethics of using AI - seem one-sided and uncritical. We're getting it wrong. But here's what we can do.

Customer Behavior - All customers make tradeoffs among the benefits of any product or service. Learn how to think about these tradeoffs.

Do LinkedIn posts with links, or those without links, garner more engagement? To find out, Social Insider and Lightspan Digital analyzed engagement (likes, comments, and shares) on 86,504 LinkedIn ...

Learn how applying web accessibility standards can enhance user experience, expand your audience, and boost conversion rates ...