of Americans are willing to share their birthday with a brand in exchange for a special reward, gift, or discount. American celebrations are evolving fast. From scaled-back weddings to birthday months ...

As economic uncertainty lingers, U.S. consumers are adjusting their wallets—and their priorities. New research reveals shifting patterns in household spending that signal both caution and confidence, ...

Explore how brands can build emotional connections and lasting memories with Gen Z and Millennials through resonance and cultural relevance.

Bethesda, MD, July 16, 2025 – Collage Group, the leading cultural intelligence engine, today announced the release of new data-rich culturally centric enhanced Audience Profiles, empowering brands to ...

This powerful insight comes from our latest podcast guest, Monica Dreger, Global Head of Research and Innovation at Airbnb. She is the strategist behind the transformational insights for Dove’s “Real ...

Gen Z is turning toward tradition, seeking stability and meaning. Discover what this cultural shift means for the next wave of brand relevance.

Segment-Based Drivers of Cultural Change in America reveals how four key segments—Black, Hispanic, Asian, and Gen Z consumers—are each playing a unique role in influencing mainstream culture. Whether ...

Back-to-school isn’t just a seasonal sales push—it’s a golden opportunity to connect with one of today’s most influential consumer groups: Millennial Parents.

Younger consumers seek relatable influencers over big names. Discover how trust, identity, and cultural relevance drive loyalty in today’s social landscape.

Discover what drives retail trust across Gen Z, Millennials, Gen X, and Boomers—and how to unify their expectations to build lasting loyalty.

Discover how diverse consumers view Gen AI. Learn to build trust with ethical, personalized strategies using insights from Collage’s latest research.

Uncover how cultural insights can transform your demand space strategy and drive growth through deeper, identity-driven consumer understanding.