The Advertising Club (TAC) India hosted the 24th edition of the Effie India Awards 2024 last evening at the Taj Lands’ End, ...

Kong based company will invest 80% of its ad budget in digital marketing to boost TV sales across India this year.

The temporary rebranding to ‘PVMA’ signals its entry into badminton, backed by a collaboration with PV Sindhu—a strategic ...

Meta’s abandonment of fact-checking in favour of community moderation has tipped the industry, with people voicing concerns ...

The duo to provide AI-powered personalised videos for advertising and social media marketing requirements of brands in India.

The veteran media leader who revolutionised India’s media and advertising industry, passes away after a long fight against ...

Indian cinema posts its second-highest annual box office collection of INR 11,833 crores in 2024 as per Ormax Box Office ...

Cricket’s iconic ICC Champions Trophy makes its much-awaited return after seven years. India, Australia, England, Pakistan, ...

With environmental concerns gaining significance, 75% of consumers, primarily the Gen Z, are willing to pay a premium for ...

The fast-changing consumer dynamics demand innovative approaches to influence India's evolving, informed, and value-conscious consumers in 2025, says Adbhoot Creatives' founder.

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