B2B firms suffer from poor GTM understanding More than half of B2B marketers surveyed struggle to even define 'GTM.' ...

When it comes to AI, passive sponsorship is a recipe for failure. You need active, hands-on leadership for your AI initiatives to succeed.

The top HubSpot updates of July 2025 July brought AI connectors, cleaner data and faster workflows to help HubSpot teams work smarter across the board.

A 3-step copywriting formula that makes buyers take action Conversions drop when your B2B copy ignores what buyers actually care about. Here’s how to lead with benefits, use cases and proof.

Digital asset management (DAM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

As AI takes over routine work, the valuable marketing skills may no longer be technical. Curiosity, adaptability and leadership will be career essentials.