Shares of Labubu maker Pop Mart surged nearly 12% Wednesday after the company announced it would soon launch mini versions of its wildly-popular dolls as early as this week. Pop Mart CEO Wang Ning said during an earnings call that the new mini Labubu monsters will be made to hang off phones.

Wang Ning, billionaire founder of Chinese toy maker Pop Mart International Group, said the company could “easily” reach 30 billion yuan ($4.2 billion) in sales this year.

Pop Mart chief executive Wang Ning said on Wednesday his toy company was on track to meet its targeted revenue goal of 20 billion yuan ($2.78 billion) in 2025, and that "30 billion ($4.18 billion) this year should also be quite easy.