Iranian officials had warned people to stop using WhatsApp, Telegram and other "location-based applications," according to a ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

Koum’s ‘no-ads’ approach is about to be dumped by Mark Zuckerberg’s Meta, the social media app’s owner. This should be fine, ...

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...

WhatsApp monetization begins, potentially adding $15B+ annual revenue from Meta Platforms, Inc.'s nearly 3B global users.

Meta rolls out ads on WhatsApp Status using limited data like location and language, raising privacy questions.

WhatsApp recently confirmed that advertising is gradually rolling out to a significant portion of its users. According to a ...

Meta is introducing ads to WhatsApp for the first time since acquiring the app for $19 billion in 2014, according to CNBC.

Meta Platforms Inc (NASDAQ: META) could potentially generate over $10 billion in annual ad revenue from its WhatsApp ...