For the first time in the history of the Olympic and Paralympic Games, LA28 — the organizing committee for the 2028 Summer Games — is selling temporary naming rights at competition venues. Why it matters: Unlike other host countries,

Organizers of the Los Angeles Olympics will sell naming rights for a handful of its venues in deals expected to bring multiple millions of dollars to the 2028 Games while breaking down the International Olympic Committee’s long-sacrosanct policy of