Launched in the early 1990s, Sprinkle Spangles was a brightly colored cereal shaped like stars and covered in rainbow sprinkles. Marketed heavily to kids, it even had a genie mascot voiced by comedian ...

U.S. food makers ditch synthetic dyes by 2027 due to health concerns, Mars, Hershey, Nestlé among companies making changes.

Cereal Partners Worldwide, the breakfast-cereal venture between Nestlé and General Mills, is planning to sell a pair of ...

Polyester film is about to help New York City office workers stay cool.

Scientists find banned pesticide in oat cereals in the United States; 80% of adults tested show traces of chlormequat.

Even more recent boxes, such as Michael Jordan’s 1990s editions, can be valuable if unopened and well-preserved. Cheerios debuted in 1941 as “Cheerioats” before changing its name in 1945. Original ...

General Mills has launched two new limited edition cereals to tie in with "Wicked: For Good," but do they taste magical? We ...

PRAIRIE DU SAC, Wis. — Culver's is collaborating with General Mills to launch a lineup of limited-time cereal concrete mixers ...