What if the roar of the crowd is no longer the most powerful sound in sports? In the age of TikTok, a new, more dynamic ...

Social commerce is reshaping retail as small brands like Hair Anatomy use TikTok Shop to turn authentic livestreams into ...

TikTok is where communities forge the pulse of modern culture, and for brands, the platform offers a golden ticket to relevance — an opportunity to not only ride the wave of trends but to shape ...

Not every platform deserves your presence. The smartest brands meet audience intent with purpose, context, and ...

Social media platform TikTok has revealed the trends that it believes are set to shape brand communication in 2025.According to TikTok’s What's Next trend report for 2025, the platform’s users ...

TikTok also ran a live challenge page for 60 days, in-feed ads and a brand takeover from Nike. The hashtag was able to be seen on the Discover page’s trending hashtag list.

A standout moment for the brand was seen in May when Gucci saw a 634 percent year-over-year increase in engagement for its TikTok post of behind-the-scenes footage of its denim campaign with K-pop ...

01-24-2025 MARKETING INNOVATION How TikTok’s near-death experience actually boosted the brand TikTok going dark for less than 24 hours rose to the level of a national emergency.