The pact announced at Cannes Lions will give buyers direct access to data from both companies for more precise targeting The ...

Streaming hit a new high in May, surpassing total viewing of broadcast and cable TV for the first time, according to Nielsen.

The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers.

The entertainment giant and Amazon have struck a partnership that will allow advertisers to buy up programmatic advertising ...

Netflix and Yahoo announced a partnership on Monday that will allow prospective ad buyers to purchase programmatic connected ...