Hard MTN Dew’s Newest Flavor Comes With a Surprising Call to Action
Hard MTN Dew Code Red is officially joining the brand’s boozy lineup, but it’s not just about the drink. To celebrate, the ...
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Who owns Mountain Dew?
Mountain Dew is one of their well-known beverage brands, offering a variety of carbonated soft drinks. Mountain Dew has a rich history that began in 1940 with Tennessee beverage bottlers Barney ...
Marketing Dive3h
PepsiCo names new US beverages CMO amid soda category disruption
Mark Kirkham, a 14-year company veteran, is taking over the role long held by Greg Lyons as PepsiCo ramps up a focus on ...
Business Insider5y
Pepsi is desperately trying to prevent Mountain Dew from becoming the latest victim of people's growing hatred of sugary sodas
Laguarta said that Mountain Dew is at the intersection of carbonated soft drinks and energy drinks. And, while soda sales have been slipping, energy drinks are booming. On Monday, Coca-Cola ...
Marketing Dive10y
Mountain Dew, Paramount use mobile as distribution platform
Mountain Dew has done mobile promotions before. PepsiCo Inc. launched a branded mobile widget for its Mountain Dew soft drink, bringing back a '50s icon as a key attraction for its target audience of ...