When Meghan Markle launched her lifestyle label As Ever, even the most skeptical royal-watchers raised an eyebrow, and perhaps a credit card. The brand’s first drop of buttery-soft linens and dreamy kitchen goods sold out faster than you could say “Monteci–what now?

In a new podcast interview, the duchess explains why she decided to scale up production “exponentially” for her company’s newest product launch.

Meghan Markle's podcast, ‘Confessions of a Female Founder,’ is on hiatus until further notice. The Duchess confirmed the move, saying she wants to focus on her brand.