TikTok is rolling out a new set of AI-powered advertising tools that enable marketers to turn text prompts or still images ...

WPP is amplifying its partnership with TikTok, becoming the first advertising and marketing services company to integrate ...

Points don’t buy loyalty anymore. Gen Z is disrupting Saudi loyalty programmes. Gen Z travellers, gen z trends, Loyalty ...

Saying “We just need a story” is like saying “We just need a logo.” It oversimplifies a brand strategy that, when done ...

Brands will be able to add an image or text prompt about what they're selling, and TikTok's AI tools will generate a ...

But what started as a controversy over data privacy now has global implications. This conflict is about more than just an app ...

TikTok will let brands generate AI influencer content that mimics what human creators might share.