There have been rumors that Apple will try to mask tariff-induced price-hikes by doubling the iPhone 17 Pro base storage.

That’s not to say tariffs won’t hurt; CEO Tim Cook said tariffs will likely cost the company $1.1 billion this quarter. But analysts say Apple has bigger concerns, such as its future product strategy ...

Apple forecast revenue for the current quarter ending in September well above Wall Street’s estimates, sending shares up.

The production strategy of Apple is on the verge of another significant shift. Apple has moved on to produce all future ...

Apple is investing another $100 billion to expand its operations in the United States, the company announced on Wednesday, as ...

Long seen as the safest Big Tech bet, Apple is heading into Thursday's earnings with its business facing pressure from U.S.

The company’s revenue was about 10% higher than the same period a year ago, showing an unexpected ability to weather tariff blows.

Apple mulls price hikes for fall iPhone models to offset $900 million in tariff costs. New pricing strategy avoids direct linkage to U.S. tariffs on Chinese-assembled devices.

Morgan Stanley analysts have raised their iPhone 16 build estimates, signaling stronger than expected demand heading into Apple's September quarter.

Apple is expected to face a string of questions over the delayed roll-out of key AI features and the impact of the Sino-U.S. tariff standoff on its business, when it reports results on Thursday ...

Apple has steadily expanded its presence in India after moving much of its US-bound iPhone production out of China. The move ...

Would you pay $2,300 for an iPhone? President Donald Trump imposed 20% tariffs on China after taking office in January. Under a sweeping new plan aimed at stimulating U.S. manufacturing announced ...