A federal judge dismissed a class-action lawsuit filed against Amazon by disgruntled customers who alleged the company had ...

Tech giants are taking over the rapidly growing connected TV ad market and analysts say Amazon Prime Video has the upper hand ...

The Trade Desk's shares just fell almost 40%, its worst decline on record, and analysts say competition from Amazon may be to ...

This new business isn't just an additional revenue stream. It's a strategic opportunity, and it could significantly reshape ...

Prime Video is no longer just a perk. It's a powerful ad platform, a connected-TV company, and Amazon's most overlooked ...

Amazon Prime Video has doubled its commercial breaks from three to six minutes per hour, breaking promises of lighter ad ...

I was just lining up Cliffhanger – the 1993 classic movie, starring Sylvester Stallone – on Amazon Prime Video, as I'd ...

It's not your imagination — you're likely seeing more ads these days. Prime Video, Amazon's streaming offering, has quietly doubled its ads, according to an exclusive report from Adweek.

Amazon is now showing 4 to 6 minutes of advertisements per hour on its Prime Video streaming service. That's about double the ad load from when the company introduced ads in January 2024 ...

Despite immense pushback from customers, Amazon introduced ads to Prime Video in 2024. While no one likes the idea of going from no ads to ads, at least the ad experience was light compared to ...