LTOs are still a part of Wendy’s strategy, such as the recently launched collaboration with Netflix for the “Meal of ...

DUBLIN, OHIO — Wendy’s Co. is scaling back its ambitious limited-time-only (LTO) menu program — which has proven to be ...

In this video, we try the new Wendy’s Takis Meal, featuring a unique fast food experience. Join us as we review the meal and ...

DUBLIN, OHIO — Wendy’s Co. is scaling back its ambitious limited-time-only (LTO) menu program — which has proven to be successful in the past — as same-restaurant sales in the United States dropped ...

Recent research shows Gen Z and Gen Alpha are flocking to spicy foods, which are also popular on social media platforms ...

After slashing its sales forecast and revealing underwhelming promotions, Wendy's scrambles to regain its footing.

The Wendy's Co. plans to simplify its marketing calendar in the last half of the year, finding that too many promotions in ...

Wendy’s learned over the past few months that too much news is not good for the consumer. The burger giant was unhappy with ...

Interim Chief Executive Ken Cook said on the post-earnings call with analysts that he believes a big reason for weak U.S. sales in the first half of the year was that Wendy's (WEN) had been confusing ...

The fast-food chain was surprised by the economic downturn and said that its 100 Days of Summer promotion was too complex, ...

After an unfocused promotional calendar failed to boost sales, CEO Ken Cook said new chicken tenders and drinks like cold ...