Whether you want a pastel pink Chocolate-Covered Strawberry Frappuccino or a dark and moody Midnight Drink — there are plenty ...

A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround ...

The market's very upbeat reaction to Starbucks ' fairly lackluster results. Brian Niccol's "Back to Starbucks" plan and the ...

Starbucks is getting into the Valentine’s Day spirit through limited-time drinks. It is also introducing two new Refreshers ...

Starbucks' (NASDAQ: SBUX) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming ...

CEO Brian Niccol said that there will be a “roughly 30% reduction in both beverages and food,” without saying specifically ...

Starbucks is set to eliminate a significant number of drinks and food options in the coming months as part of the company's ...

This isn't going to happen right away, however. This will be a gradual change that will continue throughout the year of 2025.

A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.

Starbucks lovers, time may be limited to grab your favorite menu items in Michigan. The company is planning to cut numerous food and beverage items from its menu, Starbucks recently announced.

There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...

HOUSTON — Coffee giant Starbucks announced this week it will eliminate close to 30 percent of its beverages and food. The company’s CEO says the move will simplify Starbucks’ menu and improve the ...