WARC Media forecasts that global podcast ad spend will exceed $5bn in 2025, reaching $5.5bn in 2026; however, year-on-year growth is set to slow from 13.2% in 2024 to 7.9% in 2025, and only 6.5% in ...

Alphabet, parent of Google, faced more scrutiny about its position on AI than on its far bigger advertising business, which is more profitable than ever despite its heavy investments in infrastructure ...

As outlined in WARC Media’s latest Platform Insights report, Spotify claims to have seen a 44% year-on-year increase in video streams over the last 18 months, with a growing number of users watching ...

Although the literature on upselling has investigated different aspects of inducing upselling, there are limited discussions of the effect of past transactions on customers' acceptance of upsells.

Part of the Marketer's Toolkit 2025, this report dives into the Voice of the Marketer survey data, to explore broader marketer thinking on budgets, media channels, measurement and investment plans.

The popularity of esports is rising, and brands are starting to recognise its potential as a powerful marketing tool, particularly for reaching younger generations. Last year was big for esports. And ...