B2B firms suffer from poor GTM understanding More than half of B2B marketers surveyed struggle to even define 'GTM.' ...

When it comes to AI, passive sponsorship is a recipe for failure. You need active, hands-on leadership for your AI initiatives to succeed.

The top HubSpot updates of July 2025 July brought AI connectors, cleaner data and faster workflows to help HubSpot teams work smarter across the board.

A 3-step copywriting formula that makes buyers take action Conversions drop when your B2B copy ignores what buyers actually care about. Here’s how to lead with benefits, use cases and proof.

As AI takes over routine work, the valuable marketing skills may no longer be technical. Curiosity, adaptability and leadership will be career essentials.

The secret to getting your marketing team to use AI AI only works when your team trusts it. Transparency turns it from a black box into a reliable growth partner.

Martech alone can’t drive results — without aligned and efficient creative operations, even the most advanced stack will fall short.

Data clean rooms are a great solution to privacy and data sharing issues -- if you find the right one.

N.Rich CEO Markus Ståhlberg unpacks the AI-powered GTM shift — and why marketing must lead system design to ensure long-term impact.

From gaming to marketing, backlash against AI is growing. Here's how to navigate the disillusionment phase wisely.

Salesforce today introduced Marketing Cloud Next, a significant update to its marketing platform that embeds autonomous AI agents across the entire customer funnel. The company says the product ...

Google’s AI Overviews and large language models (LLMs) have severely eroded clicks, click-through rates and organic traffic to websites. But a new Siege Media report may have found a silver lining: ...