The top HubSpot updates of July 2025 July brought AI connectors, cleaner data and faster workflows to help HubSpot teams work smarter across the board.

B2B firms suffer from poor GTM understanding More than half of B2B marketers surveyed struggle to even define 'GTM.' ...

As AI takes over routine work, the valuable marketing skills may no longer be technical. Curiosity, adaptability and leadership will be career essentials.

Martech alone can’t drive results — without aligned and efficient creative operations, even the most advanced stack will fall short.

The secret to getting your marketing team to use AI AI only works when your team trusts it. Transparency turns it from a black box into a reliable growth partner.

To make smart marketing decisions, we must understand how people move from first interaction to final conversion. But too often, what gets measured most easily drives the strategy. That usually means ...

When a procurement manager logs into a manufacturer’s portal at 2 a.m. to urgently source replacement parts, they don’t want a beautiful browsing experience—they want their specific parts, with their ...

Gmail’s ‘Manage subscriptions’ feature is a win for segmented senders Think Gmail’s new unsubscribe tool will wreck your email list? Not if you're already prioritizing segmentation and engagement.

A disconnect between leadership and marketing teams means AI investments aren't going to solve critical operational bottlenecks.

Digital asset management (DAM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Join this MarTech webinar for an inside look at how brands like Free People, Centrum, and RMS Beauty have turned product discovery into a growth engine. You’ll see how they use zero-party data—the ...

Optimizing for Google’s AI Mode—and AI search more broadly—isn’t just a tweak to your existing SEO playbook. It’s a shift in mindset. But don’t worry: You don’t need a computer science degree to ...