Looking to 2025, Safilo remains focused on strengthening and growing its brand portfolio, aiming for an increasingly targeted ...

Including some gorgeous accessories for you and your customers to enjoy.

Is it better to pay o a credit card first or pay a manufacturer first? WE ANSWER: This decision can significantly impact your ...

ODs are fortunate to work in an industry with seemingly limitless opportunities and specialties, like low vision. If your ...

T HIS IS A bittersweet issue. On the one hand, we have the excitement of a brand-new location for Vision Expo East and all the inherent excitement that comes along with a feeling of renewal and ...

The Huvitz HDR-9000 is a slim, curvilinear, wireless device that provides quiet, quick lens loading as well as accurate data ...

The resulting business, Vision Trends by Dr. Scott Keating, opened in 2012 in Dover, a semi-rural location with just 13,000 mostly medium-income earners about 30 minutes north of Keating’s first two ...

Maui Jim-premium brand of polarized sunglasses-brings signature style to Oracle Red Bull Racing in the 2025 season. (PRESS RELEASE) Maui Jim and Oracle Red Bull Racing announced a new multi-year ...

ROBERT BELL, LONGTIME OPTICAL industry sales veteran, founder of EyeCoach, and INVISION contributor, passed away on December 27 at age 63 after a brief battle with cancer. Robert, or Robby, or Bobby, ...

Due to an ever-evolving consumer, technological and economic landscape, some retailers “are on the verge of a make-or-break ...

(PRESS RELEASE) ALEXANDRIA, VA — Last week, The Vision Council’s 2025 Executive Summit brought together nearly 300 optical executives on the scenic Pacific coast in Santa Barbara, California, for ...

MBKU faculty member honored with prestigious awards for advancing vision science and inspiring future optometrists.