The story of Jen’s Hook, more formally known as the Janney coupler, begins over a century ago, when railroads were rapidly ...

After the Creative Artists Agency accused Range Media Partners of operating as an "unlicensed talent agency built on deceit" ...

A marketing hook takes the form of a tag line – a catchy phrase – that works like a hook in snagging a customer's attention. Marketing 360 says that effective hooks entice customers to take ...