"I … realize that nothing in life is guaranteed and I want to spend as much time with my parents as I can," Mikayla told ...

Lightspeed Commerce's survey found 32 percent of Gen Z shoppers were afraid of being judged or 'canceled' for supporting the ...

New data shows that younger consumers are driven by purpose, not just price or quality, in their shopping choices.

The digital fluency, entrepreneurial spirit and values-first mindset of Gen-Z employees are pushing organizations to rethink ...

John Green's advice for how Gen Z can "shrink the empathy gap": read more books.

Amazon Prime for Young Adults (ages 18-24) just re-launched with new savings and perks. Here's how to know if it's right for ...

Tinder launches Double Date feature for group dating as the app struggles to retain Gen Z users amid declining subscriptions ...

Younger People are Leading a Cultural Shift Toward Small, Natural-Looking Changes, Such as Baby Botox and Mini Facelifts, and ...

Gen Z experiences more heart palpitations from chronic stress, excessive caffeine, and health anxiety. Why their hearts beat ...

Gen Z has done everything “right” only to enter an economy that doesn’t value young people the way it did even a decade ago. This has led to economic disillusionment, at scale. Gen Z is the first ...

Gen Z snackers, known for their love of bold experiences, gravitate toward spicy and sour flavors. Whether it’s hot chips, ...

When Millennials first entered the workforce, all anyone talked about was how they seemed to want a blue ribbon for ...