During a recent online clash with Sam Altman, the CEO of OpenAI, Elon Musk experienced an unexpected twist when his own AI chatbot, Grok, publicly sided with Altman. The confrontation began after Musk accused Apple of unfairly promoting OpenAI’s ChatGPT in the App Store.

Elon Musk has accused Apple of unfairly favoring ChatGPT on its App Store and threatened legal action, triggering a fiery exchange with OpenAI CEO Sam Altman on Tuesday.DeepSeek and Perplexity compete with OpenAI and Musk's startup xAI.

In a statement to Bloomberg’s Mark Gurman, Apple insisted the App Store "is designed to be fair and free of bias," noting that it features “thousands of apps through charts, algorithmic recommendations and curated lists selected by experts using objective criteria” to ensure safe discovery for users and opportunities for developers.