It all started with a simple question and a daring response. An American Eagle exec just spilled the details on how Sydney Sweeney personally set the audacious tone for their now-famous ‘Great Jeans’ campaign.

Several TikTok users called out the ad, arguing that it praised the “Euphoria” star’s blond hair and blue eyes.

The brand has been criticized for celebrating the actor’s “great genes” in a campaign that has driven both attention and stock prices.