What if the roar of the crowd is no longer the most powerful sound in sports? In the age of TikTok, a new, more dynamic ...

TikTok is where communities forge the pulse of modern culture, and for brands, the platform offers a golden ticket to relevance — an opportunity to not only ride the wave of trends but to shape ...

As the latest deadline for the TikTok ban approaches, the platform's users are getting tired of the back and forth, and the numbers show it.

In a move reminiscent of Facebook's early days, TikTok is launching a new feature that allows college students to find and ...

TikTok also ran a live challenge page for 60 days, in-feed ads and a brand takeover from Nike. The hashtag was able to be seen on the Discover page’s trending hashtag list.

Social commerce is reshaping retail as small brands like Hair Anatomy use TikTok Shop to turn authentic livestreams into ...