In a move reminiscent of Facebook's early days, TikTok is launching a new feature that allows college students to find and ...

What if the roar of the crowd is no longer the most powerful sound in sports? In the age of TikTok, a new, more dynamic ...

Social commerce is reshaping retail as small brands like Hair Anatomy use TikTok Shop to turn authentic livestreams into ...

Some were paid a relative pittance for their likenesses. So far, the project appears to be a good deal for TikTok, which is ...

SE Ranking unites SEO and social content tools with deal, targeting greater brand reach across AI search engines and social ...

As the latest deadline for the TikTok ban approaches, the platform's users are getting tired of the back and forth, and the numbers show it.

01-24-2025 MARKETING INNOVATION How TikTok’s near-death experience actually boosted the brand TikTok going dark for less than 24 hours rose to the level of a national emergency.

TikTok ’s time in the U.S. may be running out, but the company has a dramatic plan to save itself. The social media giant is reportedly building a completely new version of its app for users in ...

TikTok is where communities forge the pulse of modern culture, and for brands, the platform offers a golden ticket to relevance — an opportunity to not only ride the wave of trends but to shape ...

A standout moment for the brand was seen in May when Gucci saw a 634 percent year-over-year increase in engagement for its TikTok post of behind-the-scenes footage of its denim campaign with K-pop ...