Bud Light’s comeback plan may hinge on Sydney Sweeney, with a rumored $10M deal to revive sales after its PR nightmare.

Also Sydney Sweeney, who steals the movie from them both. She plays the cursed daughter to Moore’s mom, though “plays” ...

U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring ...

Conservative activist CJ Pearson defends Sydney Sweeney’s Republican registration in a viral post, fueling debate over ...

The president is the latest right-wing figure to praise the ‘Euphoria’ star for appearing in an ad described as “racialized ...

A day after Sweeney was announced as the company's latest celebrity collaborator, American Eagle's stock closed more than 4% up. The company's shares were trading nearly 2% on Wednesday.

Titled “Sydney Sweeney has great jeans,” the campaign sparked a debate about race, Western beauty standards, and the backlash to “woke” American politics and culture.

A day after Sweeney was announced as the company's latest celebrity collaborator, American Eagle's stock closed more than 4% up. The company's shares were trading nearly 2% on Wednesday.