The human-powered megasite’s Reddit Answers feature hints at its ambition to become even more essential to online research.

Google might be near synonymous with online search, but Reddit believes it can take a piece of that internet traffic pie.

Reddit CEO Steve Huffman wants to expand Reddit Answers to capitalize on increasing demand for Reddit results.

Reddit’s human conversations make it a surprising winner in AI’s machine age.

Reddit is redesigning its app to make search a key feature. While it supplies data to help Google train AI, Reddit is also positioning itself as a more useful alternative for everyday search.

AI scraping concerns are driving Reddit to restrict the Internet Archive to only its homepage, cutting off post and comment ...

Reddit is limiting the Wayback Machine from indexing most of its site over concerns of unauthorized AI scraping.

Instead of heading straight to search engines or downloading content, buyers are now turning to AI for vendor comparisons, ...

Reddit Wants to Replace Google as the Internet’s Top Search Engine. Investors Are All In Here’s how Reddit is planning on becoming a search engine powerhouse.

In its Q2 2025 shareholder letter, Reddit detailed a roadmap pivoting toward true search engine status, centered on AI-powered features that synthesize decades of human conversation.

Win visibility by focusing on relevance, brand authority, and meeting users on platforms like YouTube, Reddit, and Google AI ...