Reddit is saying Dynamic Product Ads drove 1.9x greater Return on Ad Spend (ROAS) when compared to conversion objective campaigns, based on the results of testing in Q1.

Reddit is temporarily putting its plans for paid subreddits on hold. In a recent question-and-answer session, CEO Steve Huffman confirmed that while paid ...

Reddit’s first-ever chief product officer, Pali Bhat, is leaving the company in the coming months. Bhat joined Reddit in October 2021.

Screenshot from Reddit study titled: “From search to research: How search marketers can keep up with Gen Z.”, June 2024. Gen Z is increasingly using social media to find new brands and products.

Reddit CFO Drew Vollero added during the call the company is recruiting engineers to build a “small search team” focused on these capabilities. Reddit has embraced AI as it seeks to grow.

Reddit Answers is a new AI-powered search tool on the platform. It’s rolling out to a limited number of users on the web and iOS.

A recent study from Reddit shows that many people are frustrated with traditional search engines and ads, pushing them to seek product recommendations on community platforms. The study found that ...