The University of South Carolina (USC) is set to elevate its athletic programs through a groundbreaking 10-year partnership with Nike, beginning July 1, 2026. This collaboration marks a significant ...

Wichita State’s deal with Nike, announced earlier this year, is now officially in effect, bringing with it high-profile brand ...

In a landmark move for women's sports, Nike Basketball has officially welcomed Caitlin Clark as its newest signature athlete, a decision that underscores her influence and popularity in the game. This ...

Sisters in Sweat (SIS), India’s community dedicated to women’s sport and wellness, announced a multi-year partnership with Nike. Founded in 2017 by fitness coach Swetha Subbiah and footballer ...

Konami Cross Media NY has announced a new collaboration with NIKE x Yu-Gi-Oh!, available September 12.

She was the lead Nike Global Trainer for 13 years, and her client list includes Kaia Gerber, Hailey Bieber, Olivia Rodrigo, ...

After a summer of fresh tie-ups, brands are mining every corner of the sports industry to tap into new fandoms.

The San Francisco 49ers star is now a co-founder and investor of While on Earth after having been with The Swoosh since 2017.

A red carpet welcomed guests at Juxtaposition Arts’ 3rd annual Sneaker Ball in North Minneapolis on August 23 while an ...

Since 2020, Jesse Acosta and Alejandra Zendejas have given away sneakers to students in their community through their ...