With an infusion of creativity from the new official batmakers of MLB, bats are serving as a blank canvas for Players’ ...

Yu-Gi-Oh! x Nike Air Max 95 “Joey Wheeler” drops September 12 with custom trading cards, bringing anime nostalgia straight to ...

Prologue: From Shadows to Spotlight Once dismissed as a niche subculture, bodybuilding has surged into the mainstream. The turning point came in 1977 with Pumpi ...

The Tennessee Volunteers are going back to Adidas as its primary apparel provider after a decade of wearing the Nike swoosh.

NBA 2K26 players can now roster both WNBA and NBA athletes to the same team in the video game's latest MyTEAM update.

Fitness influencer Jillian Michaels and social media took aim at Nike and the Smithsonian over transgender athetes.

Discover the best women’s gym bags that fit your lifestyle. From yoga mat carriers to work-to-gym totes, these top picks are ...

Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.

Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.

The founder of ONA Creative talks which female athletes are crushing social media, why reputation matters and where brands ...

A classic New Balance running shoe silhouette gets a bold, formal makeover with the release of the New Balance 1906L in a ...

Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.