Amazon is now reportedly looking to align with broader industry practices, where platforms like Hulu, Paramount+, and Tubi run between 13 and 16 minutes of ads per hour.

Amazon Prime Video will now show 4 to 6 minutes of ads every hour. This sparked an online debate. Due to this, Social Media saw an influx of negative comments and hashtags like #BoycottPrime. If one prefers an ad-free experience,

Amazon is now showing four to six minutes of advertisements per hour on its Prime Video streaming service. That's about double the ad load from when the company introduced ads in January 2024, according to a report from ADWEEK.