Premium experiences company Legends has been appointed by Sauber Motorsport to secure commercial deals for the Audi F1 team ...

Chinese consumer electronics firm TCL is in the final stages of signing off on a deal to become a Worldwide Olympic Partner, ...

German sports betting operator Tipico has taken its commercial relationship with the German Football League (DFL) to a decade ...

CAA Sports has announced the appointment of Lucy Englander, the former commercial director for Saracens, and one-time ...

Sky, which drew its biggest non-football audience in 12 months with the 2025 World Darts Championship final, is keeping PDC ...

Fox Sports is set to finally launch a US direct-to-consumer service later this year, but does not foresee additional ...

Denmark’s history-making World Handball Championship win over Croatia was watched by over 2.1 million viewers across free-to-air broadcasters DR and TV2, accounting for a huge ...

Nascent Saudi airline Riyadh Air has become a LIV Golf sponsor in a move that brings together two organisations backed by ...

Mexican media behemoth TelevisaUnivision has landed exclusive rights in the country to the next four editions of the Winter ...

A New York court has ruled that Major League Soccer (MLS) and the US Soccer Federation (USSF) did not break competition laws ...

Capgemini’s sponsorship campaign at the most recent edition of the Ryder Cup has won the inaugural Sponsorship Works Award ...

Nine Entertainment is close to renewing its Rugby Australia rights for what would include a key period for the sport in the ...