GfK’s headline consumer confidence score declined by one point this month, thanks to cost of living pressures and the ...

Despite regulation limiting how alcohol companies can use social media, Heineken is betting on influencers to reach new ...

Following an £80m renovation, The Belfry Hotel & Resort has unveiled a new brand identity and proposition as it looks to meet ...

The luxury giant’s CFO says the business is committed to investing in innovation while looking to create efficiencies in ...

Stop dressing up ‘more with less’ as desirable. It might be a reality, but that doesn’t mean there aren’t consequences.

Having committed to investing in its marketing talent and empowering its team, Bupa has turned marketing into a growth driver ...

To be effective, Annika Bizon believes marketers must have access to all the “jigsaw” pieces, but that doesn’t mean every ...

The path from marketer to general management is one that is still rarely taken - but Kimberly-Clark’s John Starkey believes ...

The appointment of Grace Kao as Snapchat CMO in April this year marked a return of the role to the business, but Kao says ...

Brand partnerships are allowing Netflix to create cultural cut through that is helping its biggest shows become cultural ...

Six sustainability-focused brands have each been awarded a share of £2m in media spend to bolster growth via TV advertising.

Marketers may overestimate the fame and underestimate the uniqueness of their brand assets, say Ehrenberg-Bass academics.