of Americans are willing to share their birthday with a brand in exchange for a special reward, gift, or discount. American celebrations are evolving fast. From scaled-back weddings to birthday months ...

As economic uncertainty lingers, U.S. consumers are adjusting their wallets—and their priorities. New research reveals shifting patterns in household spending that signal both caution and confidence, ...

Explore how brands can build emotional connections and lasting memories with Gen Z and Millennials through resonance and cultural relevance.

Bethesda, MD, July 16, 2025 – Collage Group, the leading cultural intelligence engine, today announced the release of new data-rich culturally centric enhanced Audience Profiles, empowering brands to ...

This powerful insight comes from our latest podcast guest, Monica Dreger, Global Head of Research and Innovation at Airbnb. She is the strategist behind the transformational insights for Dove’s “Real ...

Gen Z is turning toward tradition, seeking stability and meaning. Discover what this cultural shift means for the next wave of brand relevance.

McCormick, Walmart, and Sprite, among the top 10 brands to resonate with the Black American consumers audience.

Segment-Based Drivers of Cultural Change in America reveals how four key segments—Black, Hispanic, Asian, and Gen Z consumers—are each playing a unique role in influencing mainstream culture. Whether ...

This research is part of a series that expands on our Roundtable Presentation, America Now. Read on about American generations' priorities.

I had the pleasure of taking part in one of our recent in-house studies, which took a look at over 300 iconic brands. In the end, we were able to objectively identify the top 10 brands for Hispanic ...

New American Community Survey data is here! Our analysis highlights evolving demographic and life stage shifts across core generations.

Collage Group was delighted to have hosted more than 100 LGBTQ+ community insights for a conversation on diversity and marketing.