In a campaign built around three 90-second AI-powered radio spots, the FMCG brand partners with FCB to convey that some kids ...

Stranded in a 'lost and found' department, the Bills recount how they vanished—one when mum left the fridge door open, ...

EXCLUSIVE: OMG excels in retention in China’s fiercely competitive media agency market in 2024. Meanwhile, GroupM, Dentsu, ...

Campaign's first-ever list of achievers aged 50+, a cohort pushing the marcomms industry forward through tenacity, experience ...

The Advertising Standards Council of India updates influencer guidelines, draws the line between generic promotions and ...

How: The campaign originated as a proactive concept from Ogilvy Canada, which worked with the global Vaseline team to develop ...

Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!

AKQA’s founder and former chief executive Ajaz Ahmed has founded a new shop to “rival” existing agencies. Called Studio.One, ...

How did an animated film about an orphan’s journey to find courage become Southeast Asia’s highest-grossing animation? Smart ...

Interpublic Group has reported a $94.4million loss for the first quarter of 2025, according to the company's latest results.

A seasoned leader and Campaign’s Greater China Agency Head of the Year in 2024, Liza Zhang will oversee MSL, Publicis ...

WPP has reported a 2.7% like-for-like drop in revenue less pass-through costs to $3.3 billion (£2.48 billion) for Q1 2025.