Mary Beth Laughton addresses REI’s challenges and triumphs over the past year, and explains how the outdoor industry can meet its current challenges through collaboration It’s been a turbulent ...

Laughton said she’s feeling optimistic now about what’s to come and that the business is in a healthier place. REI, with its 25 million members, is the largest consumer co-op in the nation, she said.

Mary Beth Laughton addresses REI’s challenges and triumphs over the past year, and explains how the outdoor industry can meet its current challenges through collaboration Published: May 30, 2025 ...

CEO Mary Beth Laughton has to simultaneously firm up REI's earthy cred and raise its retail game in a competitive landscape. ... REI's original position had angered many customers and employees, ...

- Trust fall. Mary Beth Laughton, the former CEO of Athleta, became the CEO of the outdoors retailer REI just over a month ago.. At Athleta, Laughton oversaw the brand's push into women's sports ...

REI CEO Mary Beth Laughton has publicly apologized and retracted the company’s January endorsement of Doug Burgum, President Trump’s Secretary of the Interior. advertisement.

CEO Mary Beth Laughton has to simultaneously firm up REI's earthy cred and raise its retail game in a competitive landscape. REI’s new CEO has a plan to turn around the beloved retailer—by ...