Nielsen and WPP Media said they struck a new agreement for the large media-buying operation to utilize Nielsen’s audience ...

Nielsen has signed a deal with WPP Media to deliver cross-platform audience measurement for audio, streaming, and TV.

As part of the collaboration, Nielsen’s data and insights will be integrated into WPP’s Open Media Studio to support ...

The new agreement for audience measurement spans TV, streaming, audio, and cross-platform ad performance via Nielsen ONE ...

Nielsen and WPP Media (formerly GroupM) have reached a new audience measurement partnership that will cover TV, streaming, ...

Dominant audience measurement and consumer data analytics provider Nielsen has struck a new agreement for audience ...

WPP Media has announced an audience measurement agreement with Nielsen, spanning TV, streaming, audio, and cross-platform ad ...

Activating shopper audiences is the goal of a pact wedding Criteo’s commerce media data with WPP Media’s large marketing ...

WPP sent jitters across Madison Avenue with an unexpected profit warning Wednesday. The threat of AI isn't helping.

We came across a bullish thesis on WPP plc on Waterboy’s Substack by Waterboy. In this article, we will summarize the bulls’ ...

WPP is rebranding its media properties – previously known as GroupM – as WPP Media to better reflect the company’s focus on overall integration and AI capabilities, according to an announcement.

WPP Media India has announced the appointment of Sairam Ranganathan as its new head of commerce. A long-time member of the ...