Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time.

Cresta will help Optimum improve sales conversion rates, accelerate efficient revenue growth, and empower their agents with the use of Generative AI PALO ALTO, Calif.

With Aptos ONE, the fitness retailer will boost its customer engagement and omnichannel capabilities at its 50+ store ...

The company says its redesigned Opal platform supports specialized AI agents and advanced workflows to automate content ...

As with all forms of AI and machine learning, agentic AI will require guardrails and human oversight to avoid harmful ...

Optimizely enhances its AI offering with specialized agents and agentic workflows, making ‘infinite scale’ a reality for marketing and digital teams NEW YORK, May 7, 2025 – Optimizely, the leading ...

On May 6, 2025, Parloa announced a $120 million Series C funding round, elevating its valuation to $1 billion. The round was ...

In 2022, the martech count climbed to 9,932 — up 24% from 2020 — with churn also on the rise. Nearly 1,000 solutions ...

Too often, people show up to an LLM with only a vague idea of what they’re looking for, trust the AI model to do their work ...

New AI capabilities in the Oracle Utilities Customer Platform help call centers better manage volume and quickly deliver smart, personalized assistance PHOENIX, May 6, 2025 /PRNewswire/ -- Innovate ...

Empowering every team member—from frontline staff to partners—to think, act and connect with purpose is the foundation of ...

Bloomreach, the agentic platform for personalization, today announced a host of features transforming AI-driven personalization and customer engagement across marketing and product discovery. From ...