Brian Niccol stands to earn $10 million in signing bonuses after a "dogged pursuit" to convince him to lead the company.

Starbucks baristas are writing personalized messages on coffee cups as part of the Back to Starbucks initiative, and Netizens ...

The coffee giant believes it can double its company-store count in its home market. It is also planning major menu cuts and ...

Starbucks Rewards members can enjoy a free cup of coffee the Monday after the Super Bowl. The freebie will allow customers ...

The “Back to Starbucks” initiative includes other changes, such as cutting “roughly 30%” of food and drink options from its ...

Starbucks is offering its loyalty members free coffee on Monday, the day after the Super Bowl. The coffee giant said in January that its membership growth increased.

Starbucks CEO Brian Niccol was awarded approximately $96 million in total compensation after just four months on the job — quickly becoming one of the highest-paid executives in corporate America.

Super Bowl freebie comes despite plans by new CEO Brian Niccol to cut costs at the coffeehouse chain by slashing the number of deals and promotions.

Starbucks CEO Brian Niccol has made headlines for his astonishing compensation package, earning nearly $96 million for just four months of work in 2024. This remarkable figure places him among the ...

Kermit the Frog. Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees.

Starbucks has cut what customers can order via app. Will investors care about the CEO's plan to cut the menu and make stores ...

Here’s how to get the free brew: Members of the Starbucks Rewards loyalty program can activate a coupon that will appear in ...