BlackRock is gearing up to launch a bitcoin exchange-traded product in Europe within weeks, a source familiar with the matter told Reuters, amid growing demand for exposure to cryptocurrencies from both money managers and consumers.

BlackRock Inc., the world’s largest asset manager, is preparing to list an exchange-traded product tied directly to Bitcoin in Europe, following on from the success of its $58 billion US ETF tracking the cryptocurrency.

BlackRock, the world’s biggest asset manager with over $9.5 trillion under its belt, is preparing to launch a Bitcoin exchange-traded product (ETP) in Switzerland, according to a Bloomberg report. This will be BlackRock’s first major crypto move outside North America.