The announcement of the new filters isn't what's noteworthy, since any aspiring developer can use Snapchat's Lens Studio to create and share AR filters. What's interesting is that

Snapchat Platinum subscribers will now be able to use video lenses featuring AI generated animals or flowers, Snap announced today.

Snapchat is rolling out its first generative AI Lenses for video, making AR even more interactive. The first batch includes a shoulder-perching fox, scurrying raccoons, and a blooming floral scene with a cinematic zoom.