The rocker has been sober for 42 years and recently launched an alcohol-free version of an old fashioned called Sex, Drugs, ...

Rockstar Energy has added a Zero Sugar Peach flavour to its portfolio. The move comes as shopper demand for energy drinks shows no signs of slowing, with stimulants now worth £1.8bn having grown by ...

Rockstar needs a little energy. Pepsico, which acquired the energy drink for $3.85 billion in 2020, is hoping refreshed branding will help the sluggish brand gain market share—and in a ...

PepsiCo purchased Rockstar's licenses for € 3.4 billion Uruguay became this week the second Latin American country where Rockstar has been launched since the brand purchased its licenses in ...

LPGA Tour golf star Charley Hull announces new partnership with Rockstar Energy. From adrenaline-pumping motocross events to epic skate contests, and now dominating the golf greens, Rockstar Energy ...