Amazon introduced adverts to Prime Video early last year, causing outrage from some subscribers. One group of Prime Video ...

The latest example is that Prime Video, which started out without advertisements, then suggested it was only going to add a few advertisements, has doubled the amount of advertisements in its ...

It's not your imagination — you're likely seeing more ads these days. Prime Video, Amazon's streaming offering, has quietly doubled its ads, according to an exclusive report from Adweek.

Poorly placed, low-quality, repetitive ads are more the scourge of streaming than they ever were of broadcast prime-time, ...

Despite immense pushback from customers, Amazon introduced ads to Prime Video in 2024. While no one likes the idea of going from no ads to ads, at least the ad experience was light compared to ...

Prime Video is no longer just a perk. It's a powerful ad platform, a connected-TV company, and Amazon's most overlooked ...

S&P Global Market Intelligence Kagan estimates that subscribers to Amazon Prime will hit 128 million by year's end and that ...

In January 2024, though, Prime Video introduced ads on all of its films and TV shows, asking subscribers to pay an additional $2.99 per month fee for an ad-free experience.

While Amazon Prime displayed fewer ads than other platforms like Hulu and Paramount+, that’s about to change. According to a new report, Amazon plans to double the amount of ad time on Prime Video.

As Prime Video seeks to strengthen its partnership with other streaming services, the Amazon-owned streamer is leveraging AI to optimize its overall streaming experience and create new advertising ...

Prime started airing commercials in January 2024, but by October it was already signaling to advertisers that it would “ramp up a little bit more” in 2025. This isn’t the same message the ...